Several days ago, you might have noticed my tweet on New Jersey’s potential new guidance on interactions between physicians and pharma. If not here’s the link to the original article at the American Medical Associaton site http://bit.ly/6i9b18
The trend toward tightening guidelines for healthcare provider medical education supported by pharma is strong and continuing so far in 2010. This trend continues to make the environment for profit companies challenging. Combined with the challenging economy, some companies are following last year’s trend of exiting the field.
The guidances are clearer for promotional interactions making this a continued area for potential growth.